Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

QUESTION Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service…

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Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?

QUESTION Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to…

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