If an advertiser wants to cover generic keywords or seasonal keywords that they normally couldn’t afford with RLSA, what is the best recommendation?

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QUESTION

If an advertiser wants to cover generic keywords or seasonal keywords that they normally couldn’t afford with RLSA, what is the best recommendation?

They should increase all their keyword bids

They should use the list as an exclusion

They should use bid-only to reach all users who search for the keywords

They should use target and bid to only reach those searchers who are in their audience list

The correct answer is:

They should use target and bid to only reach those searchers who are in their audience list

If an advertiser wants to cover generic keywords or seasonal keywords that they normally couldn’t afford with RLSA, what is the best recommendation?
Explanation: We will update later. sincerely thank

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