If you wanted to track what search terms customers used to find products on your website, what would you set up?

Rate this post

QUESTION

If you wanted to track what search terms customers used to find products on your website, what would you set up?

Data Import

Search filters

Enhanced Ecommerce

Site Search

The correct answer is:

Site Search

If you wanted to track what search terms customers used to find products on your website, what would you set up?
Explanation:

Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.
Read more here: https://support.google.com/analytics/answer/1012264

Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.

Site Search must be set up for each reporting view in which you want to report on user search activity. To set up Site Search for a view:

Sign in to your Analytics account.

Click Admin, and navigate to the view in which you want to set up Site Search.

Click View Settings.

Under Site Search Settings, set Site Search Tracking to ON.

In the Query Parameter field, enter the word or words that designate internal query parameters, such as term,search,query. Sometimes query parameters are designated by just a letter, such as s or q. Enter up to five parameters, separated by commas. Do not enter any additional characters: for example, if the query parameter is designated by the letter q, enter only q (not q=). Read How to identify search query parameters, below.

Select whether or not you want Analytics to strip the query parameter from your URL. This strips only the parameters you provided, and not any other parameters in the same URL.

If you leave categories OFF, you are finished. Click Save.

If you turn categories ON:

In the Category parameter field, enter the letters that designate an internal search category such as ‘cat,qc,sc’. As you did with the Query Parameter field, enter only the characters for the parameter, e.g., “sc”, and not “sc=”.

Click Save.

(Visited 3 times, 1 visits today)