James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

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QUESTION

James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

Run remarketing campaigns only in that region

Limit the number of times an individual in that region sees the ad

Buy more ad inventory in that region

Lower the bid for inventory targeting that region

The correct answer is:

Buy more ad inventory in that region

James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Explanation:

Conversion tracking allows you to attribute results, like increased sales or newsletter sign ups, to a specific campaign. With this knowledge, you can allocate your budget to maximize your campaign’s performance.

Read more here:

Open>> https://academy.exceedlms.com

Course: AdWords Display Certification

Topic: Track conversions to improve performance

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