Imagine you’re having an exploratory call with a prospect in the software-as-a-service industry. As you’re explaining the GDD process, the CMO cuts in and explains that they are confused about why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?

QUESTION Imagine you’re having an exploratory call with a prospect in the software-as-a-service industry. As you’re explaining the GDD process,…

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