To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

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QUESTION

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

Data Import

The Networking Protocol

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The Measurement Protocol

The correct answer is:

The Measurement Protocol

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?
Explanation:

The Measurement Protocol lets you send data to Analytics from any internet-connected device. It’s particularly useful when you want to send data to Analytics from a kiosk, a point of sale system, or anything that is not a website or mobile app
Read more here: https://support.google.com/analytics/answer/6086079

A standard set of rules for collecting and sending hits from any internet-connected device to Analytics.

The Measurement Protocol lets you send data to Analytics from any internet-connected device. It’s particularly useful when you want to send data to Analytics from a kiosk, a point of sale system, or anything that is not a website or mobile app. Because, while the Analytics JavaScript and mobile SDKs automatically build hits to send data to Analytics from websites and mobile apps, you must manually build data collection hits for other kinds of devices. The Measurement Protocol defines how to construct the hits and how to send them to Analytics.

The Google Analytics Measurement Protocol allows developers to make HTTP requests to send raw user interaction data directly to Google Analytics servers. This allows developers to measure how users interact with their business from almost any environment. Developers can then use the Measurement Protocol to:

Measure user activity in new environments.

Tie online to offline behavior.

Send data from both the client and server.

Here are the resources you need to get started:

Read the developer guide to learn how to send data to Google Analytics.

Read the parameter reference guide to learn about the types of data you can send.

Try out the Measurement Protocol Hit Builder, a tool that lets you interactively construct and validate Measurement Protocol hits.

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