True or false? If you lead your regular monthly review calls with data, the results will be clear, keeping the call focused and fostering trust with your client.

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QUESTION

True or false? If you lead your regular monthly review calls with data, the results will be clear, keeping the call focused and fostering trust with your client.

True – because as long as the numbers support the inbound services, the picture will be clear.

False – because the data from the first year is always going to be inaccurate and irrelevant to what the client bought.

False – because the data alone is not enough to create a clear picture of your holistic inbound effort. The story of the client’s ROI is best explained with a short narrative concerning all of your inbound efforts.

True – because you and the client are both functional businesses, inbound or otherwise. Data is the common language all businesses speak.

The correct answer is:

True or false? If you lead your regular monthly review calls with data, the results will be clear, keeping the call focused and fostering trust with your client.
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