What did fashion brand Burberry do to revolutionize how marketers use social media?

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QUESTION

What did fashion brand Burberry do to revolutionize how marketers use social media?

Ran a massive Facebook campaign to advertise their brand to fans

Developed a highly successful public relations campaign that used social media to share their messages

Invited their fans to share photos of their trench coat

Began working with a famous influencer to take over their Instagram feed

The correct answer is:

Invited their fans to share photos of their trench coat

What did fashion brand Burberry do to revolutionize how marketers use social media?
Explanation: We will update later. sincerely thank

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