When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

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QUESTION

When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

is not affected because the click is automatically filtered out by Google’s invalid click technology

improves for that placement because the clickthrough rate (CTR) increases

improves for that placement because the vCPM bid decreases

is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding

The correct answer is:

When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
Explanations:

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