When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?

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QUESTION

When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?

new employee recruitment and sales leads generated

advocate engagement, which is measured by weekly and monthly active participants

% decrease in cost per click and cost per impression

social reach, which is a measure of the volume of content being shared to all different social networks

website traffic resulting from employee shares, which can be measured through the use of UTM links

The correct answer is:

When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?
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