Which allows advertisers to automate AdWords reporting and campaign management?

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QUESTION

Which allows advertisers to automate AdWords reporting and campaign management?

Use of Structured Query Language (SQL) server reporting services

Execution of multiple reporting tasks from multiple computers

Execution of repetitive Data Mining Extensions (DMX) queries

Use of an AdWords Application Programming Interface (API) web service

The correct answer is:

Use of an AdWords Application Programming Interface (API) web service

Which allows advertisers to automate AdWords reporting and campaign management?
Explanation:

The API is flexible and functional — you can use it to build an application that meets your needs. Using the API, you can automatically generate keywords, ad text, landing pages, and custom reports.

The Google AdWords API lets developers build applications that interact directly with the Google AdWords server. With these applications, advertisers and third parties can more efficiently and creatively manage their large or complex AdWords accounts and campaigns.

The API is flexible and functional — you can use it to build an application that meets your needs. Using the API, you can:

Automatically generate keywords, ad text, landing pages, and custom

Integrate AdWords data with your inventory system to manage campaigns based on

Develop additional tools and applications to help you manage

Read more here: https://support.google.com/adwords/answer/2375503?hl=en

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