Which is a best practice for writing an effective text ad? 2

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QUESTION

Which is a best practice for writing an effective text ad?

Talk about yourself and your business

Make the text different from what’s on your landing page

Use a passive verb in the headline

Write several ads and see which one performs the best

or

Use all capital letters in the headline

Make sure the headline wraps to two lines

Capitalize the first letter of each word in the headline

End the headline with an exclamation point

The correct answer is:

Capitalize the first letter of each word in the headline

Which is a best practice for writing an effective text ad? 2
Explanation:

This practice is called Ad rotation. This is an experiment type activity to find best performing ad among several ads.  If you have multiple ads within an ad group, your ads will rotate because no more than one ad from your account can show at a time. Use the ad rotation setting to specify how often you’d like the ads in your ad group to be served relative to one another.

Read more here: https://support.google.com/adwords/answer/112876

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