You might analyze exact match impression share data to get an idea of:

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QUESTION

You might analyze exact match impression share data to get an idea of:

the percentage of eligible impressions you received for searches that exactly matched content on your landing page

the percentage of eligible impressions you received for searches that exactly matched your keywords

the number of times your ads were shown on the Search Network

the number of eligible impressions your broad match keywords received

The correct answer is:

the percentage of eligible impressions you received for searches that exactly matched your keywords

You might analyze exact match impression share data to get an idea of:
Explanations:

Exact match impression share is a percentage calculated by dividing the number of impressions that your campaign received for searches that exactly matched your keyword by the total estimated number of exact match impressions you were eligible to receive.

The impressions you’ve received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword).

Read more here: https://support.google.com/adwords/answer/2497703?hl=en

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