Your client asks for buyer persona development under the annual retainer’s ongoing monthly services. How do you respond?

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QUESTION

Your client asks for buyer persona development under the annual retainer’s ongoing monthly services. How do you respond?

“Sounds good, but we recommend buyer persona development be an ongoing quarterly service, at most.”

“As it turns out, the time for buyer persona development is budgeted as a one-time service for the annual retainer. We complete this service once per year, at most.”

“As it turns out, buyer persona development is an ongoing process built into day-to-day content management, included under weekly services.”

“Sounds good, let’s add buyer persona development to ongoing monthly services.”

The correct answer is:

Your client asks for buyer persona development under the annual retainer’s ongoing monthly services. How do you respond?
Explanation: We will update later. sincerely thank

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